When you ask someone on the street what they think about Rwanda, they probably have flashbacks to watching Hotel Rwanda and Don Cheadle saving dozens of families from genocide. But that is not the Rwanda of today. Rwanda is trying to build a thriving economy and establish themselves as competitive in the world market. One way to do that is to start companies that employ the locals and feeds the local economy by using local products and establishing a brand Rwandans can be proud of.
This is Josephine “Fina” Uwineza. Her dream is to start the first Woman-owned and operated brewery in Kigali, the capital of Rwanda. Not only would this be a huge step for women, but the only other breweries in Rwanda are international, making Fina’s the first Rwandan Craft Beer. Fina’s plan is to hire predominantly women, and source ingredients locally. To accomplish this goal, she has enlisted the help of Beau’s All Natural Brewing Company of Canada. After living five years in Ontario, Fina went back to her homeland to petition for the support of the Rwandan government in her endeavors to aid women and the country. She is well on her way to seeing her dream realized. Here’s where you come in.
Fina needs $95,000 CAD (approx. $73,000 USD) to start a bottling line for her company. With Kickstarter, Beau’s Brewery is helping Fina raise these funds. By offering a variety of rewards, such as t-shirts, posters, stickers, coasters, pint glasses, and even your name on a plaque in the Kigalian brewery, Beau’s is asking the world to help provide Fina the means to make her vision a reality.
Millennials are all about social justice and local beer. This project combines those in a way that embraces the Rwandan culture as well as pushing forward to a brighter future. 22 years after the Rwandan Genocide, the country is still trying to regain its footing. More than half of the population live below the poverty line, and this project aims to reduce that number. From the women she will hire to run the company, to the farmers providing the crops to brew the beer, Fina hopes to do her part to heal her country.